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My name is Hayley and I am a freelance graphic designer and illustrator from Southampton. I am passionate about
art, design and photography. In 2009 I graduated
in Graphic Design at the University of Portsmouth. |
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I specialise
in identity and branding design, web design and
design for printed media.
Over the years I have
produced designs for a number of clients including badge
designs for the BBC,
logo and identity design for businesses, music
artists and other organisations.
As a qualified
graphic designer I have an understanding of industry
printing standards, typography, contextual design, branding,
design for print and digital media. |
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Art and Design Qualifications:
Bachelor of Arts Honours Degree in Graphic Design (2009)
Foundation Diploma in Art and Design (2005)
A Level Fine Art (2004)
A Level Graphic Design (2004)
A Level Photography (2004)
GCSE Art (2002)
GCSE Textiles (2002)
My Essential Tools:
Adobe Photoshop
Adobe InDesign
Abobe Illustrator
Microsoft FrontPage
Painting and Drawing Equipment
Nikon D40X Single Lens Reflex Camera
Tea Making Facilities
iPod |
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My Art and Design Achievements and Experiences
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1999 (age 13-14)
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Bus Design Competition
I won a design competition for the
launch of an environmentally friendly
bus. The brief asked for a design that
would encourage car users to use public
transport, walk or cycle instead of
driving. The judges said my design was
exactly what they were looking for and
it was printed on the bus (along with my
name) and travelled around Southampton
for 2 years.
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Me having
my photo taken for the paper. |
The
article in the Daily Echo. (1999) |
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2002 (age 16-17)
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Left School
I passed
all of GCSE's and obtained
A* in art.
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College
I started Barton Peveril College and studied
A-Level Art,
Graphic Design and Photography. Naturally the
subjects combined together, which is why
my graphic design can be quite
illustrative, my painting style features
elements of graphic design and is
influenced by my photographs.
At college
I became an
experienced user of 35mm film photography and black and
white darkroom processes. As well as understanding technical
aspects of photography, I gained and understanding of
the art of photography - lighting, composition and subject
matter.
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2004
(age
18 - 19)
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Photography Project in Estonia
Funded by
the Youth Service, four countries
(Estonia, Italy, Hungary and the UK)
united in Estonia for a 10 day music
event 'WAM'
(World Around Music). Each
country was represented by a rock band,
a photographer and 2 youth workers. The
event included music concerts for the
bands, a celebration of diverse cultures,
photography exhibitions and working
alongside disabled Estonian young
people.
As a member of the Music & Art group at
a youth centre, I was invited to
Estonia to be the photographer for
the UK. Subdued
were the band that represented the
music from the UK.
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Art and Design Foundation Studies
I started an Art and Design Foundation
course at the University of Southampton.
During the course I specialised in
graphic design.
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My First Painting Commission
- Jake
'I am delighted to
be able to write in support of Hayley. I
first saw her work when she was a
student at Woolston Secondary School,
where I am Deputy Head teacher. The Head
of Art chose Hayley's work to bring to a
line management meeting to discuss the
impact of individual interventions on
students' attainment. Hayley's work was
superb and the strong images she
produces stayed in my mind.
When I was later in a position to
commission a portrait of my son I
researched widely to indentify an
appropriate artist. Despite researching
carefully I could not find quite the
right person. I remembered the quality
of Hayley's portrait work and chose her.
The portrait Hayley produced is stunning
and a real reflection of the character
of the subject. The technical detail
supports the likeness so well and the
picture has been admired by a wide
audience. It has exceeded my
expectations.
Hayley's reflective, empathetic
character and determination when taking
quite a risky commission really ensured
a superb result'.
-Juliet
Lehrle-Fry (2004)
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2005 (age 19
- 20)
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My First
Design Commission - Subdued
I designed
the logo for rock band Subdued, along
with CD artwork design, posters and
flyers. |
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University
I started my Graphic
Design Degree at the University of Portsmouth.
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2006
(age 20-21)
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Hype Magazine
Logo Competition
I won a logo competition for Southampton's Hype
Magazine - [run by the Youth Service]. I was then
invited to work at their studio for the
next issue and designed the front cover
and other pages. I also carried out
research and wrote my own articles for
the magazine.
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Paper Planet
I launched my own handmade card company
called Paper Planet. I sold my cards
online, held parties at peoples' houses
and sold them at a Co-operative
supermarket in Southampton.
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2007
(age 21-22)
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Spikey Pete
Identity Design
Spikey Pete are an online retail company that
offers a range of artistic inline roller skates, which allow skaters
to perform similar movements as ice-skating.
I designed their logo and a cartoon character
called Spikey Pete. |
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My
Badges
My friend launched a custom merchandise
company 'My Badges' and asked me to
design a logo, a range of promotional
material and the website. |
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BBC
Badges
The BBC commissioned me to design badges
with an Arctic Monkeys theme to promote
the BBC at the Glastonbury Festival
2007. |
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Mosh Pit Designs
A university brief asked for identity
design for a fictional graphic design
company. As a group, we created Mosh Pit
Designs. I then developed it into my own
business where I aimed it at bands and
music artists. I advertised on MySpace
and was commissioned to design a logo
for American band 'GrimArt'. After a
while, I discontinued Mosh Pit Designs
to develop myself as a freelance
designer and illustrator.
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2008
(age 22-23)
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Woolston School Language College
Taking a year out of university, I
worked at Woolston School Language
College in the art department. I painted
a mural with year 9 students, which hung
on the school building. I then worked as
a learning mentor and supported GCSE
students, tracked coursework, set
targets and gave rewards. |
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2009 (age 23 - 24)
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More BBC
Badges
The BBC commissioned me once again to
design badges to promote the BBC at the
Glastonbury Festival. This time they
asked for an American theme.
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Student
Associate Scheme
I obtained a 15 day placement at Barton
Peveril College on the Student Associate
Scheme (funded by the Training and
Development Agency for Schools). I
assisted teachers and support staff in
the art and design department and raised
the attainment and aspirations of
students by presenting a talk about
university and I delivered a lesson on
mounting up artwork. |
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2010 (age 24 - 25)
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Subdued Poster
I designed posters for the band Subdued. |
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B
Fit Website Design
I designed personal trainer Brian
Morgan's website.
"Hayley's web design
for me was excellent with the whole project running smooth from
start to finish. I asked if the site could be designed and up and
running within 3 days so Hayley worked very hard to accomplish the
final results. I was asked at every stage what my thoughts were
during the process to make sure every detail was covered. Very
professional. Thank you very much".
-Brian Morgan
(fitness professional - 2010) |
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